Some industries you just can’t disrupt. Take whiskey, for example. There’s no way to cut corners on a tried-and-true process that involves aging fermented grain mash in oak barrels for years before it’s considered drinkable. Or is there?
Turns out Cleveland Whiskey has not only found a way to speed the whiskey maturation process, they’ve also entered a new market by re-purposing spent barrels into bourbon-infused SmokerBricx. The company’s founder and CEO, Tom Lix, said his firm is a whiskey company and a technology company.