This Underground Whiskey Company Is Disrupting The Status Quo

March 26, 2019
Tim Clark 

Some industries you just can’t disrupt. Take whiskey, for example. There’s no way to cut corners on a tried-and-true process that involves aging fermented grain mash in oak barrels for years before it’s considered drinkable. Or is there?

Turns out Cleveland Whiskey has not only found a way to speed the whiskey maturation process, they’ve also entered a new market by re-purposing spent barrels into bourbon-infused SmokerBricx. The company’s founder and CEO, Tom Lix, said his firm is a whiskey company and a technology company.

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