INC. Magazine – Whiskey Rebellion: A Serial Entrepreneur Fast-Forwards the Bourbon Aging Process
June 01, 2013You may have noticed that most of the new breed of distillers, like Tito Beveridge, of Tito’s Handmade Vodka, break in with vodka, which requires no aging, or begin with white whiskey, so-called white dog or clear whiskey, which can also go straight from still to bottle. It’s because the whiskey business imposes formidable barriers to entry.